Michael Lerner

Thursday - Apr 22, 2010

WorldJoining the growing list of top-level Internet domain suffixes like .com, .net, and .org may be a new one, .eco. The Internet Corporation for Assigned Names and Numbers or ICANN, the organization that administers domain endings, will soon begin the process to add this green-friendly suffix. Environmental organizations and concerned citizens may soon be able to display their earth-loving credentials by sporting the suffix on websites, blogs and email.

But as you might expect, there’s controversy in paradise–I mean on the Net. First of all, can anyone register a .eco domain or do you have to prove your green cred? If registration is open to all, it could dilute the value of the .eco “brand.” Read a letter of concern to ICANN from The Dot Eco Stakeholder Council.

Second, some environmentalists argue that having the .eco domain marginalizes green groups, identifying them as out of the mainstream and on the fringe of society. The controversy has pitted the biggest names in environmentalism against one another. Try Al Gore and the Sierra Club vs. the World Wildlife Federation and the Green Cross. For a discussion of this, read “Why .Eco Is a Bad Idea”.

Personally, I think it’s a point well-taken. Environmental practices have to be thoroughly integrated into our lives if there’s any chance of success. And does the online world really need yet another domain suffix? What do you think?

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